Things to Consider in a Trade Show Exhibit
Having a booth at a trade show presents a world of possibilities to present yourself and your business in a unique way that creates a lasting impression. There are so many ways you can try to stand out and make that connection. As you construct your booth and create an exhibit booth display that helps you stand out from the crowd, there are several things you will want to consider like the message and the actual display itself.
Today, we will look at a few things you should be thinking about and considering as you put together ideas for your trade show exhibit and why TradeShowPlus can be your solution for everything you need in presenting your booth.
Before you can think about adding all the flair and pizzazz to your trade show booth, you need to know how much space you have to work with. Certain elements of a trade show booth can take up a lot of space, so you should have an idea of the size of the booth and what kind of materials you can use to create the lasting impression you desire. Visualize in your head the features and elements you want to have and how the space you will have can accommodate that.
In addition to space, you should also have an idea of what type of booth display you want. Exhibit booth displays come in many shapes and sizes and have different layouts. Maybe a peninsula or island exhibit is suitable for a particular exhibit space or trade show when a retractable banner stand is all you can manage at another. Much like the size of the booth, this is something to consider long before you actually get to the date and set up for your trade show exhibit.
Even after you have an idea of the size, space and type of displays you want to have, there is still something else to consider before going into the design phase of your display. Consider your audience, the people you will have passing by and stopping at your exhibit. Knowing your demographic is important for gauging interest and showcasing what appeals to an audience. This helps you pick the right visuals and effects for your booth.
Digital and Visual Elements
How do you catch the attention of people at a trade show? There are several ways, many of which can include visual or digital effects and elements to help you stand out. Add a digital picture frame or a video wall. Use LED or digital signs. Hang a sign. Get even more creative and have a charging station that showcases the message of your brand and company while visitors charge their electronic devices. Whatever it is, make sure it helps you stand out from the crowd.
If you have products you want your customers to purchase or show interest in, there is no better way than to have the product there on full display. With shelving, lit displays or a custom display to showcase your products, it puts your product on a platform and helps it be the focus of your booth. Make it possible for your customers to try a product and see if they would actually have a use for it. Allowing a customer to try the product and then purchase can lead to more purchases as well. So give yourself a place to show off the product to visitors.
Customers like to be engaged. Give them an added benefit to stopping by your exhibit booth display. Add a simulator for interaction. Put up a prize wheel and give out promotional items, allowing all attendees to give the wheel a spin. These things can sound simple, but they do generate a crowd and help you get your message and brand out there.
At TradeShowPlus, you will find everything needed to make your next trade show event a success. TradeShowPlus has been a top trade show display supplier for over 20 years and has over 2,500 products ready to be customized with your logo and message. Visit tradeshowplus.com today to view our full range of exhibit displays, banner stands, outdoor event products and more ranging from popup, tension fabric and many other display solutions.
If you have any questions about our products or our printing services or need assistance in any way, please contact us by calling 702.747.4130 or by email at firstname.lastname@example.org.